DAY 2: Meaning behind our name & logo

DAY 2: Meaning behind our name & logo

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A company’s name is the first point of contact for clients / customers that will be used to form an opinion about the company. A brand name is the difference between a brand that instantly gains traction, or falls completely flat. Our business is streamlined, it is efficient, organised and sleek. We are a team with different skills that have come together to form one integrated team (stream). Nothing is too difficult or too challenging. From start to finish, your experience with Streamline comes full circle when you see the positive impact our work has on your brand’s performance in the marketplace. Our motto is quality rather than quantity. Happy clients make for a happy agency – and that is why we’re big on service excellence and service delivery. Our goal is simply: to not only meet, but to exceed your highest expectations. 

Expressive, beautiful and very circular, our polished logo design reflects our strength, our ability to handle stress well and we are dynamite in everything we do. Digging deeper we realized the Streamline Advertising in a Circle. Call it what you will, but in nature, the sphere is the only geometric shape that resists pressure in the most amazing way. Apply stress to any point along its circumference and shape is not crushed. Instead, it effectively distributes the force evenly around itself. Our logo is also a reminder to ourselves that heat and pressure is what turns coal into diamonds, and that creating dynamite work is in our DNA!